You are entrepreneur or a startup founder and you have a brilliant idea for an application that will change the world. You already know what the product should do more or less, you might have a business strategy and maybe you already have a small beta being used by some customers. Here are a few questions and answers that will help you optimize your UX and sell your idea. (The video is in Hebrew and contains English subtitles) 1. What UX process will get me to the next level?

So you have a running application, more or less established in the market. You have customers and users and everything looks just fine. As always there are numerous features you wish to address, customers’ requests and bug fixes that you aim to add to the next cycle. How will you know it’s the right time for a major redesign? How will you know that you should prioritize the UX enhancement? How will you know that fixing a few UI bugs is not enough? (The video is in Hebrew and

What are the secrets that make startups UX better? What are the strengths that enable startups to out compete a more established product? During the past few years I’ve worked with numerous startups, designing their User Experience. I guess you all know the “why startups fail” articles. This is a different article; we all know startups deal with many obstacles, however, I actually believe startups hold great advantages over bigger companies and we should harness them in the U

If you are a manager in a company that builds an enterprise solution, this post is for you. How could you optimize the UX process? How to enhance the work with the UXer and designer? How could you make sure that all your product parts and modules are consistent and creative? (The video is in Hebrew and contains English subtitles) Over the years I’ve worked on various enterprise applications, both as in house and as a consultant. The UX process involves several user types, som

What makes startups UX better? What are the strengths that enable startups to out-compete a more established product? During the past few years I’ve worked with numerous startups, designing their User Experience. Although I’m aware that startups deal with many obstacles, I actually believe startups hold great advantages over bigger companies and we should harness them in the UX process. I gave this talk as a Google UX mentor & expert at the #UX4SU event with Google Developers