You are entrepreneur or a startup founder and you have a brilliant idea for an application that will change the world. You already know what the product should do more or less, you might have a business strategy and maybe you already have a small beta being used by some customers. Here are a few questions and answers that will help you optimize your UX and sell your idea. (The video is in Hebrew and contains English subtitles) 1. What UX process will get me to the next level?